Brand Story : The Texture of Life

What is 'de Kyeol'?

The name is derived from the Korean word 'Kyeol (결)'. dictionary definition, Kyeol refers to the grain of wood or leather. But in our culture, its meaning runs deeper. It describes the temperament of a person, the natural flow of time, and the attitude toward life.

When we say someone has "Good Kyeol," it means they have a genuine heart and a consistent, authentic way of living. de kyeol is a tribute to these honest textures found in nature and in people.